People buy based on emotion and justify it with logic.
WA360 is an architectural firm focused on creating premium communities for design focused builders who need to be confident their projects will meet the high expectations of their luxury buyers. We were formed around two guiding principles.
- History contains lessons and inspiration that add meaning to a design and allow us to shape the future in a lasting way.
- The best results happen in this market when the quality of a custom level design is combined with the efficient service of a production firm.
We feel strongly that great architecture is built upon design principles passed down through history and not arbitrary ideas or forms. Acknowledging these lessons inherited from the past gives architecture its meaning and leads to an emotional connection. The importance of architecture is found in proportion, composition, and the execution of the details. History is our guide, but we design for today.
Over many years, we have helped professional builders create great communities in China. This is a special market and requires a unique approach. Success requires the efficiency, service, and market focus of a production designer combined with the talent, focus, and deep thinking of a custom home architect. WA360 exists to meet this challenge and we created a specialized process for our builder clients called CustomLuxe. It’s a system that allows our highest-level work to be delivered in a way that supports the fast paced world of community development.
We look forward to sharing how we can help you design your next community.
John Bigot, AIA